BazaarNow, the Bengaluru headquartered quick commerce startup founded by former Zepto executives, has raised Rs 72 crore led by Peak XV Partners with participation from Whiteboard Capital and Antler.
This round also was participation from angel investors such as Meesho founder Vidit Aatrey, AppsFor Bharat Founder Prashant Sachan, Chaayos founder Nitin Saluja, Zeo Health co-founder Siddharth Gadia, FirstClub founder Ayyappan R and other executives.
BazaarNow will use the capital to expand its business, strengthen its supply chain and boost technology.
The company launched its operations in January this year with specific focus on quick delivery of grocery, fruits and vegetables to the residents in tier 2 and 3 cities in the country.
“Grocery buying in Tier II and III cities does not look like ecommerce in metros. It is more local, more habitual and much more value-conscious,” said Priyanshu Jain, Co-founder and CEO, BazaarNow. “Our view is that quick commerce for the next 700+ Indian cities has to be built differently. Customers should not have to navigate complicated coupons, wallets or discount constructs to buy everyday essentials. They should get the right local assortment, fresh produce, simple ordering and fair pricing every day. BazaarNow is being built around these existing habits, not against them.”
According to BazaarNow, its platform combines a vernacular-first app experience, AI-powered local language search, an in-house rider management and logistics system, and an assisted commerce layer that allows the company to support customers across different levels of digital comfort. BazaarNow claimed it has scaled to more than 1,800 orders per day per store.
On the investment into BazaarNow, Abhishek Mohan, Managing Director, Peak XV said, “The BazaarNow team brings rare operating depth across ecommerce and quick commerce, and is approaching the category with clarity and discipline. They are not simply replicating metro-first models across India. They are building a commerce experience that is local, simple, efficient and deeply relevant to how millions of Indian households already buy.”
